Digital Marketing

Why Social Media Marketing Might Be the Best Tool for Business Start-ups

A lot has changed in a span of two-three years. The advent of a pandemic has compelled people to be more open to change. As for business start-ups, turning a stronger eye to digital marketing instead of traditional tools has certainly proven to be more promising. Here, we talk about the most important aspects of social media in the current context.


As you know, key apps like Facebook, Instagram, and Twitter have always been used massively by billions of people across the world. With the growing pandemic, however, these levels of usage are likely to have doubled. This only means that there literally can be no better place to introduce your brand, your products and services. There is always a chance for your content to spread like wildfire on social media platforms – the more it does, the better a start!


Although there are pros and cons about having mediators to communicate with your audience and potential customers, it always feels less of a hassle to communicate directly. With social media marketing, you have the liberty and the convenience of communicating directly. In fact, it is starting to become a common practice between small businesses and their customers/potential customers. It gives both parties full clarity on what is expected or required, and what is offered or could be offered.  

Cutting Down Costs

As a Start-up, you most likely will have limited resources. This is why you need to be wise about every dollar you spend. By choosing to focus on social media marketing, you will be cutting down majorly on traffic costs. Imagine having to create advertisements on billboards, banners, even TV. Instead, spend a lot less by choosing to market on digital platforms. Even if you had to hire a social media marketing specialist for instance, it still would be cheaper, and so much worth the money.

Simple Ways to Catch the Eye

Simple, creative content is all you need to catch the eye of your audience. With a bunch of cool ideas, the right tools, and a properly worked out plan, you should be able to create and share content that can impress and inspire. 

Thus, it is absolutely unlike other forms of advertising, where, in most cases, you will need to have a number of specialists on board, or worse, hire them to create content that is brilliant enough to catch the eye amidst tough competition.

Keep in mind that there are unlimited possibilities when it comes to using the web wisely, and there is no reason why you should hesitate to explore and take advantage of them. From high quality photos and animated content, to Live videos, recorded content, Snap stories, and VR tools, there are a ton of interesting, trending tools you can make maximum use of for better production!

Response & Feedback

As you happen to see, though and through, response rates from audience and customers are a lot higher on social media platforms. The basics of this, again, is quite simple – put out stuff where everybody can see it, and you naturally get the kind of response you expect. Your audience and customers can be encouraged to share their experiences and reviews, even your product, if they like it, on their profiles for their friends to see. This is something you see happening on Facebook and Instagram almost every day, and you never know how much impact this simple action could have on the business. Use this as means of making yours the next product that’s on the stories of millions of people, and see the magic happen!

the authorKelanMcloughlin