Digital Marketing

Why difficult to rank keywords on Google – Complete Guide

Are you struggling to rank your website on Google? You’ve done everything right, from optimizing your content to building quality backlinks, but the results are still not showing up. The issue could be that you’re targeting difficult-to-rank keywords. These types of keywords pose a challenge for even the most experienced SEO experts and can significantly impact the success of your online marketing strategy. In this complete guide, we’ll explore why some keywords are tough to rank and provide tips for finding them so that you can take action towards improving your search engine rankings. So sit tight and get ready to learn how you can overcome this obstacle once and for all!

What are difficult to rank keywords?

Difficult-to-rank keywords are search terms that have high competition, low search volumes or both. These types of keywords can be a challenge to rank for because other websites in your industry may be targeting the same ones, making it difficult to stand out from the crowd.

One reason some keywords are harder to rank is due to their specificity. Long-tail phrases with more words often have less competition but lower search volume as well. On the other hand, short-tail keywords like “SEO” may receive higher traffic but face fierce rivalry among businesses.

Another issue might arise when attempting to target broad terms related to popular topics such as health or finance. These industries usually receive high traffic and interest; however, they also come along with tough competitors who spend lots of time and resources optimizing their content.

Certain niches can be challenging for ranking because of subject matter expertise required. For example, legal or medical queries require specific knowledge that general marketers don’t possess without extensive research on these subjects.

All in all, identifying difficult-to-rank keywords is crucial for developing an effective SEO strategy that ultimately leads you towards success!

Why are they difficult to rank?

Keyword ranking is an essential part of any SEO campaign, and while some keywords are easy to rank for, others can be extremely difficult. There are several reasons why certain keywords may be more challenging to rank than others.

Firstly, competition plays a significant role in the difficulty level of ranking a keyword. If many other websites are also targeting the same keyword or topic, it becomes much harder to outrank them and secure that coveted top spot on Google’s search results page.

Another factor that can make a keyword difficult to rank is its complexity. Some topics require expertise and authority – think medical or legal terms – making it hard for non-experts to create valuable content around those topics.

Furthermore, search engine algorithms change constantly; therefore, what worked yesterday might not work today. Staying on top of these updates requires continuous effort and adaptation from website owners looking to improve their rankings.

Additionally, user intent is becoming increasingly important in determining how pages rank. Search engines like Google want users to find exactly what they’re looking for when searching for particular keywords – if your content doesn’t meet users’ needs effectively enough compared with competitors’, you risk missing out on traffic opportunities.

There are various reasons why some keywords can be challenging to rank higher up in SERPs than others – from complex subjects requiring expert knowledge through fierce competition among websites vying for visibility online!

How to find difficult to rank keywords?

Finding difficult to rank keywords can be a daunting task, especially if you’re new to SEO. However, there are several ways you can identify these types of keywords.

One way is to use keyword research tools like Ahrefs or SEMrush. These tools allow you to see the search volume and competition for specific keywords. If a keyword has high search volume but also has high competition, it’s likely that it will be difficult to rank for.

Another method is to analyze your competitors’ websites. Look at their content and see what keywords they’re targeting. Pay attention to the ones that seem challenging or have a lot of competition.

You can also try using long-tail keywords since they typically have lower competition than broader terms. Additionally, consider looking for questions people ask about your industry on forums or social media platforms because they often lead you towards valuable opportunities with low ranking difficulty.

Keep an eye on trending topics in your industry as well as seasonal trends since those phrases might come with less competition than others during different times of the year.

What to do with difficult to rank keywords?

In the end, handling difficult to rank keywords is a complex process that requires dedication and effort. However, it’s not impossible to achieve good results with them.

The first step is to understand why certain keywords are more challenging than others. Once you’ve identified those, use keyword research tools to find long-tail variations of your targeted words.

Next, focus on creating high-quality content and optimizing it for both search engines and users. Ensure that your website has an excellent user experience and fast loading times.

Don’t forget about building backlinks from reputable sources in your industry. The more authoritative websites linking back to yours, the higher your chances of ranking for those challenging keywords.

By following these steps consistently over time, you’ll gradually start seeing improvements in your rankings for even the most difficult-to-rank keywords!

the authorKelanMcloughlin