Google Page Experience Update For Desktop Search
Google’s Page Experience update for desktop search is an extension of the algorithm that launched in mobile search in the summer of 2021.
For the most part, Page Experience on desktop includes the same ranking signals as the mobile update.
“This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and absence of intrusive interstitials, will remain the same as well.”
Screenshot from developers.google.com/search/blog, November 2021.
Mobile-friendliness, which is a signal built into page experience for mobile search, will not apply to desktop.
What Does This Update Mean For Your Website?
Factors that weren’t previously assessed for your website in desktop search results will now be taken into consideration by Google.
If your website scores well for these factors on mobile, it’s likely it will perform similarly as well on desktop.
Given that mobile-friendliness isn’t a factor for the Page Experience desktop update, your site could potentially benefit from a ranking boost in desktop search even if it isn’t optimized for mobile (as long as other criteria is met).
If your site has separate desktop and mobile URLs, the desktop signal is based on the URLs that desktop users see.F
