Make Them Visible


Advertising, Digital

Reactive co-produced a social experiment that tested New Yorkers if they would recognise their loved ones in the street - dressed up as homeless people. Becoming blind to the homeless, who are forced to live on the streets, is a common phenomenon all around the world. So what do you think would happen if those we walk past every day were family members? Siblings, spouses, and relatives – all the ones we claim to care about the most - but dressed to appear homeless? Would you even notice them? The experiment is for homeless shelter organisation New York City Rescue Mission. The website for 'Make Them Visible' features beautiful portraits of actual homeless people in NYC and allows you to donate to help.

Agencies and production: Silver + PartnersSmugglerReactive

Add Your Comment

You will need to register or login to join the discussion.

You Might Also Like

The Cost Of Diversity

How the price of entry for creatives is impacting the makeup of our industry A few weeks ago, I was writing an application fo...

Designers – to code or not to code

I've been working as a Digital Designer for three years now. I recently had a moment of realisation about my design process t...

Jessica Shipard

Jessica Shipard

Been a bit quiet around these parts, I know. Lots of work has been going on behind the scenes however, we're trying to build ...