Quite a simplification for the St Etienne job from your initial concept @Trex! The solution looks like it suits the application though. Love the modernity of the blinking dash on the last frame of your behance write up :)
@Cheli yes I was asked to design the branding before the renovation was finished. I focused on the federation heritage too much and the client asked for it to be stripped back. When I saw the final product I realised they were spot on.
I'm a bit too used to working with no photography or at least no high quality imagery so I tend to overcompensate with extra graphics, illustration, patterns etc. When the shots came through I had to remember how to take a step back and let them do the work! Brooke Holm shot it, her IG account is amazing https://www.instagram.com/brookeholm/