Thanks for the comment. Marketers may feel nervous about sharing data, for sure, but it depends on whether they have it, trust you with it, think you'll understand it and can do something with it or about it. Some may not want to talk about specific unit numbers but may be happy to share %'s. Either way, numbers are a good place to start any creative project so they know you're in it for them - not just your own creative expression (which is still important).
I'd be surprised if they felt you were doing their job. Marketers bring in agencies, partners, people all the time to get things done. That's part of their remit.
MarkPollard
Joined: 07.01.10
Posts: 4
Posted: 08.04.2010 @ 9.04 AM
Hey Pete
Thanks for the comment. Marketers may feel nervous about sharing data, for sure, but it depends on whether they have it, trust you with it, think you'll understand it and can do something with it or about it. Some may not want to talk about specific unit numbers but may be happy to share %'s. Either way, numbers are a good place to start any creative project so they know you're in it for them - not just your own creative expression (which is still important).
I'd be surprised if they felt you were doing their job. Marketers bring in agencies, partners, people all the time to get things done. That's part of their remit.
Let me know how you go!
Life.Then strategy: http://www.markpollard.net