The Movie Card came to Jam&Co to develop a brand for their unique gift card, The Movie Card. We needed to develop a brand identity, and translate this to a gift card and carrier. This new card was then to be rolled out across a multitude of branding collateral including a website & corporate communications.
The design challenge Jam&Co were faced with was how to showcase the array of unique cinema experiences moviegoers had on offer when purchasing The Movie Card. The Jam solution took cues from the magical experience one receives from going to the movies. We used dark and premium color cues combined with retro style icons to create an emotional connection with consumers and the gift card.