Another Colour
Print, digital and beyond
Another Colour is an award-winning, creative studio based in Sydney, launched in 2007 by Steve Scott. At Another Colour, we believe good design comes from a mix of research, imagination and collaboration. It should be something that makes you smile as well as think.
Our specialties span from print to digital, embrace visual and verbal communication and includes brochures, website design, branding, advertising and event branding. Our clients range from luxury brands, education, tech companies, not-for-profits and the hospitality industry.
We explore a full spectrum of creativity and deliver results in black and white.
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Student Guides
UNSW
Aim
We were approached to design the 2016 Undergraduate and Postgraduate Guides for the faculty of Art & Design at the University of New South Wales, which was formerly known as College of Fine Arts (COFA).
Our challenge was to design inspiring recruitment collateral that was distinct from the faculty's previous branding and embodied the new name: a more inclusive representation of the diverse curriculum. With only approximately one quarter of students currently enrolled in fine arts, and almost half enrolled in combined degrees, the concept had to incorporate a focus on new media, design, technology and collaboration with other UNSW faculties, whilst maintaining links to the campus's traditional art practices.
Method
Original, mix-media compositions were designed for the covers – splashes of watercolour, computer-generated waveforms and jagged silver-foiled lines – representing the multifaceted nature of the faculty’s interdisciplinary approach.
A metaphor for the creative journey, a continuous line runs from cover to cover, interacting with its surroundings and changing form according to faculty: loose and free-hand for Arts, but precise and angular for Design.
Accompanying the Undergraduates Guide, a companion book of inspiring projects showcased alumni students, and was printed on a silk stock, to contrast the more textural, uncoated paper used in the guides.
Campus photography by Brett Boardman and Britta Campion was used to bring the guides to life.
Results
Over 15,000 copies of the guides were printed on 100% recycled paper. Since publication, holiday workshops and campus tours have received a 400% increase in attendance and the layout and design of the guides played a part in the redesign of the UNSW Art & Design website.
A recruitment poster was developed with student artwork on one side and infographics on the other, which was sent to high schools and used at UNSW recruitment drives.
Five for the Wild
ADDED: 30.12.2013
Taronga asked us to create a range of material including invitations, booklets and event collateral for the annual Taronga Zoo Zoofari ...
When Rodin met Rozen...
ADDED: 30.12.2013
A trip to Rodin’s garden in Paris and The Metropolitan Museum of Art in New York inspired an exploration of classical sculptures re-i...
Year of the Tiger
ADDED: 30.12.2013
With only 400 Sumatran Tigers left in the wild, Taronga Zoo needed a concept for Zoofari 2010 that would capture the vulnerability of t...