Another Colour is an award-winning, creative studio based in Sydney, launched in 2007 by Steve Scott. At Another Colour, we believe good design comes from a mix of research, imagination and collaboration. It should be something that makes you smile as well as think.
Our specialties span from print to digital, embrace visual and verbal communication and includes brochures, website design, branding, advertising and event branding. Our clients range from luxury brands, education, tech companies, not-for-profits and the hospitality industry.
We explore a full spectrum of creativity and deliver results in black and white.
In order to recreate that sense of adventure weddings can have, the story of Alice in Wonderland was used as inspiration to create a fairy-tale theme that centered around the character of Ruby, the bride-to-be. We created a suite of marketing materials that promoted three QT properties – Sydney, Gold Coast and Port Douglas – as unique wedding destinations.
We used the individual personalities of each hotel as a backdrop to the narrative of the bride’s journey. We collaborated with writer, Sas Lyon, to develop the story and by using collage, we were able to play with the size of everyday objects in order to enhance that sense of playful make-believe. On the last page of the booklet, a stiletto pocket was used to hold the bride-to-be’s notes, a reference to another fairytale, Cinderella.
The booklet was used as the basis of a national advertising campaign and repurposed into electronic form and viewed on iPads, providing the sales team with a unique and interactive selling tool.