Another Colour is an award-winning, creative studio based in Sydney, launched in 2007 by Steve Scott. At Another Colour, we believe good design comes from a mix of research, imagination and collaboration. It should be something that makes you smile as well as think.
Our specialties span from print to digital, embrace visual and verbal communication and includes brochures, website design, branding, advertising and event branding. Our clients range from luxury brands, education, tech companies, not-for-profits and the hospitality industry.
We explore a full spectrum of creativity and deliver results in black and white.
To replace the traditional and boring hotel compendium, Urban commissioned us to fully art direct and produce a lifestyle book that not only informed guests of the hotel’s ethos and facilities, but gave them reviews, interviews and even a quiz to entertain and inspire them.
We wrote site-specific stories for each hotel that reviewed local attractions such as restaurants, bars, salons and retail spaces. A unique personality for each hotel was created using design elements that personified the separate cities the hotels were located in. Tongue-in-cheek photographs depicted what a typical local carried in their bags. The Sydney-sider, Melbournian and Brisbanite characters gave an ‘insider’s knowledge’ that were held in a Little Black Book.
Using a mixture of paper stocks, metallic and fluorescent inks, an 88-page book was produced using an informal layout to give it a diary-like feel. The Little Black Book was nominated in the Print: Commercial category at the 2011 Create Design Awards.