Former Design Director at Studio Round and Creative Lead at Sydney Opera House, I have over ten years’ experience in creating and building brands.
My approach is playful yet strategic, with the belief that design is a tool to bring life to brands beyond ‘just a logo’. My experience is diverse and multi-disciplinary. I have worked with small organic startups to large scale property developers. With local cultural festivals to Australia’s leading cultural icon.
I am a collaborator, contributor and leader. An occasional guest lecturer and keynote speaker. And keen world traveller. I am currently looking for new opportunities — get in touch for a chat.
Lido Cinema — Going back in time for this neighbourhood cinema
Lido Cinemas is a neighbourhood art house cinema based in Melbourne. The Lido identity, created by Studio Round, took its cue from historic cinema paraphernalia, referencing old scripts, film posters and iconic cinematheques from around the world. My role was to bring the identity to life through motion and digital communications. Inspired by the filmic past, I took archival content and traditional camera techniques to create an interesting tension for a digital medium. Alongside a complex website, the work spanned printed menus, advertising and trailers.
Role: Design, motion & digital
Creative Direction: Michaela Webb
Website Build: Sphinx
Work created at Studio Round, 2014 — 2015