Hello, my name is Leah — An internationally awarded Art Director with over 13 years' experience in creating and building brands.
Former Design Director at Studio Round and Creative Lead at Sydney Opera House, my approach is collaborative and grounded in strategy. Having worked with clients from small local startups to international icons, I understand the vernacular needed to attract and connect with a diverse range of audiences. Currently open to freelance, collaborations and project work big or small. Get in touch for a chat.
Lido Cinema — Going back in time for this neighbourhood cinema
Lido Cinemas is a neighbourhood art house cinema based in Melbourne. The Lido identity, created by Studio Round, took its cue from historic cinema paraphernalia, referencing old scripts, film posters and iconic cinematheques from around the world. My role was to bring the identity to life through motion and digital communications. Inspired by the filmic past, I took archival content and traditional camera techniques to create an interesting tension for a digital medium. Alongside a complex website, the work spanned printed menus, advertising and trailers.
Role: Design, motion & digital
Creative Direction: Michaela Webb
Website Build: Sphinx
Work created at Studio Round, 2014 — 2015