Sarah grew up into a Senior Creative (Art Direction) from a Graphic Designer (yep, she knows how to use the tools) over 20 years of working freelance, client side and for creative agencies, both boutique and juggernaut.
A rare hybrid of creative talent and business acumen, she is one of a handful of earth-bound beings that can use the left and right side of her brain simultaneously. This means she understands the end game - glean more customers and make more sales, not merely create pretty pictures. Sarah develops emotive, aspirational and motivating creative strategy also with the ability to execute it multi-channel style, ensuring brand image is upheld throughout. Of course she knows the value of collaboration (she’s an only child who plays well with others) and how to inspire and drive a team while also woo-ing key stakeholders.
Creative lead for such brands such as Maxwell & Williams, Early Settler & Recollections, EziBuy and Adairs, Sarah thrives on fast-pace, laughs in the face of tight deadlines and lives and breathes fashion and home retail.
Naturally lively and unapologetically glamorous, she was once described as a grown-up boss lady crossed with a candy pop. She's more than ok with that.
Available now for projects Melbourne or Sydney based on an hourly, daily or weekly basis.