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Emma Read - Russh Magazine
Emma Read is the Market Editor at RUSSH Magazine. Working across a wide spectrum of areas within the RUSSH team, she is primarily involved in the fashion department styling the Shopping and Still Life sections each issue, along with writing Fashion News and contributing to various other editorial features.
After graduating from Macleay College with a diploma in Journalism, she went on to work for various other titles before commencing an internship with RUSSH. Emma worked her way up from intern to Fashion Editorial Assistant, and became Market Editor in early 2008. She has been involved with the magazine for over three years and highly enjoys working within such a unique creative environment.
Notes From The Talk
Emma provided an overview of the Russh team and the role of team members. She went on describe the process involved in going from concept to print, which happens in a matter of weeks. Emma outlined the importance of creating a narrative with the layout and the way that content flows. Emma explained that Russh avoids following trends and inspiration for style stories usually comes from movie or book characters, models or music identities that have a slightly left of centre approach to their aesthetic.
Emma spend some time discussing the issue of trend-forecasting and explained that quite often she will look for go over images after viewing as many collections as possible after a series of fashion shows and trying to identify a similar thread, such as a colour a shape or a print. She avoids focussing too closely on one specific detail, as she finds that when she has done this she tends to overlook the bigger picture and miss an important trend. She emphasised that it is important to have a broad understanding of fashion and to be familiar with a label and how their collection progresses. In this way she is able to identify the direction that the label might be headed in, but she described having a photographic memory in this field of work is a necessity.
During question time, audience members were keen to find out how to get their products on to the page and asked Emma to provide suggestions for designers which included never attempting to contact an editor under any circumstance. Decisions about content obviously need approval from the editor but Emma pointed out that when it comes to most of the styled shots, the products are selected by the market editor. Individuals wanting to have their products featured in the website are best to get in contact with someone such as the market or production editor.
